Website Design Lexington, Kentucky

Sillyfat eCommerce Website Design

Project profile for Sillyfat's eCommerce website design

Sillyfat | eCommerce Website Design Case Study

Color Palette

Charleston Green

Pomona Green

Dark Spring Green

Project Typography

Os

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Open Sans

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Open Sans Light

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Open Sans Semi-Bold

Project

Client: Sillyfat
Project Type: eCommerce Website Design
Year Complete: 2017

Project Overview

Sillyfat is a handcrafted women's clothing maker in Lexington, Kentucky. They create numerous high-quality dresses, bottoms, tops, and lingerie all named after women close to Sillyfat's founder. Each article of clothing made is special ordered for size, fabric type, and many items have an option for more than one fabric option. The website user needed the ability to choose these options on-site.

Website Speed & Metrics

88%

Google PageSpeed

86%

Yahoo YSlow

1.58

Load Time (S)

2.46

Page Size (MB)

66

Requests

Metric data reflects analysis at time of launch and could change over time. Metrics are provided by a combination of scores from Pingdom® and GTmetrix.

Research & Discovery

Many clothing manufacturers have eCommerce platforms that prohibit the products from being the focal point. They tend to leave users with a cluttered look and an equally unpleasant user experience. We needed to create a website that uses product imagery to enhance sales and user experience.

concept Design

We created a website concept containing equal parts of negative space and imagery. The photography used would be custom photography shot by Sillyfat's founder.

Development

The end product was a website built using Shopify. It consisted of 18 products, all with the ability for users to create custom, handcrafted clothing. As of today, the website gets upwards of a thousand visitors every day.