Website Design Lexington, Kentucky

Hair & Makeup by Kelley J Website Design

Website design for a professional hair stylist & commercial makeup artist

Kelley Hair & Makeup | Project Profile

Color Palette

Dark Cyan

Zomp

Granite Gray

Registration Black

Project Typography

Mo

AaBbCcDdEe
1234567890

Montserrat

Os

AaBbCcDdEe
1234567890

Open Sans

Os

AaBbCcDdEe
1234567890

Open Sans Semi-Bold

Project

Client: Hair & Makeup by Kelley J
Project Type: Custom Website Design
Year Complete: 2016

Project Overview

Kelley J wanted to begin a new chapter in her business. She'd already worked with clients such as Steffi Graf, Andre Agassi, and Clay Walker but needed a more branded presence online. She wanted Foundry 72 to develop a custom website for her company.

Website Speed & Metrics

86%

Google PageSpeed

87%

Yahoo YSlow

1.0

Load Time (S)

1.35

Page Size (MB)

29

Requests

Metric data reflects analysis at time of launch and could change over time. Metrics are provided by a combination of scores from Pingdom® and GTmetrix.

Research & Discovery

After reviewing a lot of Kelley's competitors, we found that the best route to take for the website was strictly informational.

concept Design

We designed different brand concepts and presented the ideology of blocky typefaces to make and convey solidity. We also presented scripted type, but they didn't imply professionalism in the client's hair and makeup business as much as desired.

Development

We designed a fully-responsive website using concrete5. It worked beautifully for the client's need to have a simplified editing experience. Not only does the website use a contemporary layout, it informs users of on-site information with the aid of punchy colors, consistent negative space, block-style headings, and fast load times.