Website Design Lexington, Kentucky

Frisch Financial Website Design

Project profile for Frisch Financial's website design

Frisch Financial Website Design Profile

Color Palette

Rich Electric Blue

Sea Blue

Napier Green

Lincoln Green

Project Typography

Me

AaBbCcDdEe
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Merriweather Regular

Me

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Merriweather Italic

Os

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Open Sans Regular

Os

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Open Sans Extra Bold

Project

Client: Frisch Financial Group
Project Type: Custom Website Redesign
Year Complete: 2017

Project Overview

Frisch Financial's mission is to help clients protect, preserve, and enhance their wealth. They combine their investment management expertise with financial planning services. Their co-management approach offers customization of portfolios and client involvement. They have offices in New York, Long Island, and Tampa, Florida.

Website Speed & Metrics

95%

Google PageSpeed

86%

Yahoo YSlow

1.7

Load Time (S)

1.87

Page Size (MB)

50

Requests

Metric data reflects analysis at time of launch and could change over time. Metrics are provided by a combination of scores from Pingdom® and GTmetrix.

Research & Discovery

Frisch has a great logo, and we like tying a client's branding into their projects. We wanted to use their blue for a lot of the build. From the opaque gradients to the image overlays, we used their colors in a way that most financial organizations don't, and it made all the difference in the project.

concept Design

We knew that we wanted bright floods, but each bright flood of color needed complementary type. Extra bold Open Sans was a nice fit here. Its large letter shapes are formal enough to be used in conjunction with the professional industry of the client. Large calls to action span the home page with detailed information on the offerings, and is finished off with a responsive signup form atop a bold footer.

Development

The finished website is a delight to navigate. Bold typography converges with smooth color gradients and subtle backgrounds to form a cohesive piece. The serif body type becomes complementary to the hardened, boldness Open Sans offers. It's easily legible, fast loading, and adds watermarked logos throughout its pages.