Website Design Lexington, Kentucky

Foundry 72 Brand Assets

Foundry 72's visual identity, logo downloads & logo usage

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Our logo system includes the Foundry 72 logomark, wordmark, and the full logo. Here you'll find the logo's usage for light, dark, and blue backgrounds.

Vertical Logo

Logomark

Horizontal Logo

Wordmark

Color Palette

Foundry 72's color palette consists of two blue tones and two gray tones to create a memorable brand.

#1392ac

Eastern Blue (Primary)
RGB: 19, 146, 172
CMYK: 81, 27, 26, 1
PMS: 7459 C

#14647c

Blue Sapphire (Secondary)
RGB: 20, 100, 124
CMYK: 90, 52, 37, 13
PMS: 7699 C

#7f8080

Trolley Gray
RGB: 127, 128, 128
CMYK: 52, 43, 43, 8
PMS: Cool Gray 9 C

#515151

Emperor Gray
RGB: 81, 81, 81
CMYK: 65, 57, 56, 34
PMS: 425 C

Want all logo assets in a single ZIP file?

Brand Typography

We chose the typeface Nexa for our logo's typography. It lends itself nicely to our aesthetic tastes and has various fonts for strong use in print and web. We love it and hope you do, too!

NEXA

FONT

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

NEXA

LIGHT

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

NEXA

BOOK

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

NEXA

BOLD

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG

ABCDEFG