Website Design Lexington, Kentucky

Shopify Perfect eCommerce Solutions

Shopify makes eCommerce easier with retail point-of-sale and website design solutions

Shopify Perfect eCommerce Solution

Published June 25th, 2016

Many of us running an online store have at some point been baffled about how to make our stores work better for us. We’ve always wondered about how to implement new functionality that makes our stores operate smoother. We’ve found the solution that works best for us and our clientele, Shopify. Shopify is a top of the line eCommerce solution for two very important reasons, eCommerce and retail point of sale.

eCommerce Website & Social Platforms

As much as we don’t like website templates, Shopify’s template system gives us full access to the HTML, CSS, and Liquid files that make Shopify function and look the way it does. That gives us free rein to update, modify, and deliver high-end website design products at a more cost-accessible price tag. Being able to edit these files freely, we’re able to “rebrand” a template and change its look to suit the needs of clientele.

Shopify eCommerce Platform

Shopify Themes

With 100+ themes inside the Shopify Theme Store, you have a virtually endless combination of layouts, functionality, product types, and more. The best thing about the themes is that they’re already responsive, fully-hosted, and can be modified easily.

Shopify’s App Store

The Shopify App Store has hundreds of apps that enhance the functionality of an already stellar eCommerce platform. Some are free and some are not, but they let you integrate new features into your online store. For example, you can integrate your Shopify store with QuickBooks® Online so sales are automatically accounted for when a transaction takes place. That’s a FREE app, too!

Hosting & Security

Everything is hosted on Shopify servers for a fully-hosted, fast solution! You never have to upload files using complicated FTP applications or worry about missing files. All you have to do is sign in and start making changes.

Security is critical when making sales online where credit cards aren't readily available lime they would be in a retail store. Shopify's servers are Level-1 PCI compliant, websites are SSL secured, and they conduct daily backups of your information. As part of being PCI compliant, individual store owners never have to store credit card information.

Social & Non-eCommerce Website Sales

With Shopify’s Lite package ($9/month), you can sell products using Facebook, Twitter, Pinterest, and other social platforms. You can also make sales on non-eCommerce websites using the Buy Now button by embedding products directly into your website.

Retail Point of Sale Solutions

Not only does Shopify allow unlimited theme customization, they also have retail point of sale solutions. You can set your stores up using Shopify’s POS Hardware. All you need is an iPad 2-4, Air, or Mini for your “register”.

Shopify POS Hardware

Hardware & Software

They offer iPad stands, Bluetooth receipt printers, locking cash drawers, credit card readers, and more for your brick and mortar locations. You can also get barcode scanners and printers to help with your inventory and checkout process. Shopify POS, the software needed for mobile and retail sales, is available free on iTunes.

Shopify POS Cost

At $40 per month extra, it’s pretty inexpensive to start and run a retail location. Hardware is something you'll have to purchase, however. Components can be purchased individually or in a kit ($779) that includes everything you’ll need to start a successful retail store. Shopify's POS system connects with your online Shopify account so no sale goes unaccounted for.

Summing Up

Since Shopify is cost-accessible, provides everything needed for both retail/eCommerce stores, and is completely customizable, we’ve decided to use it for all our eCommerce website design. It’s a complete solution for almost any kind of store or shop selling physical or digital products.

About the Author

Tim Raymer is a professional designer with 10 years of experience in the design industry. He holds a BFA in Graphic Design from Eastern Kentucky University. He is a design and marketing consultant who enjoys spending time with his wife, Meagan, and two sons, Atticus and Gaius.