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Protecting Net Neutrality

ISPs should treat all websites and content equally in the eyes of the Internet

Protecting Net Neutrality

Published July 12th, 2017

I want to state that we’re not a political organization, and we never will be. We’re apolitical and have neither affiliations nor agreements with any political organizations. Sure, we’ve done some confidential work for political candidates in the past, but our consciences didn’t keep us awake at night over it.

That said, political power struggles are affecting the very modes of communication companies and small businesses, like us, use to generate revenue, market new services, and advertise products. I’m talking about Net Neutrality.

I write this because the ISPs' and legislators' political greed to make money should not in any way outrank the People's desire to keep the Internet free from their ruthless meddling. They're paid money to provide bandwidth. If you're paying for a 200mbps Internet connection, you should get every last byte of that speed for ALL content on the web, not 10% of that speed because you refuse to pay more money for your personal website, blog, or small business website to load consistent and fast.

They want to make this a reality unless you pay more for your websites to load on their networks. There would be a fast lane and slow lane without the current Net Neutrality protections staying in place.

No thanks!

Net Neutrality Defined

Net Neutrality is the principle that ISPs (Internet Service Providers) and governments regulating the Internet should treat all data on the Internet equally. They shouldn’t discriminate or charge differently based on the user, content, website, platform, application, or mode of communication.

Nearly everyone who understands and depends on the Internet supports net neutrality. They're startup founders, activists, gamers, politicians, investors, comedians, YouTube stars, and typical Internet users who just want their Internet to work as advertised... regardless of their political party affiliation.

Sadly, it seems Net Neutrality is facing yet another hurdle that the vast majority of people are against. Net Neutrality means keeping internet speeds the same for all types of content. Charging Acme Corporation so they can have faster Internet speeds for their content is what's at stake here. AT&T, Comcast, and other large ISPs want to forego Net Neutrality protections so they can make more money. It's all about money to these companies, while it should be about keeping the Internet open, fast, and relatively free.

Destroying net neutrality wouldn't matter for larger corporations like eBay, Amazon, or PayPal. They could simply pay more (and would) for increased bandwidth to their websites and applications. Smaller organizations like non-profits and startups probably wouldn’t have the cash on-hand to increase bandwidth that would be slashed by the destruction of Net Neutrality protections.

The Issues with Net Neutrality

Let’s say net neutrality was abolished and their rules were rewritten. The face of internet marketing and communication in the United States would start having an extremely negative impact on business today.

As a hypothetical, let’s say Verizon, one of the largest mobile phone networks in the U.S., has the authority to determine which websites get throttled speeds (slowed down) for their website access or which websites get non-throttled speed on their network. They could choose companies paying them millions to receive the fastest speeds on the Internet while on their network. They could also legally provide the least amount of speed to a startup that might not have the capital to pump money into the already cash-rich Verizon.

That said, they could also throttle the speeds of their competitors’ websites (AT&T, for instance) down to a crawl when they notice AT&T traffic coming through their networks. The end-user trying to access AT&T’s website or hosted applications has to wait for Verizon’s throttled speeds to send the website to them, and with the human attention span now at 3-6 seconds for websites, they’ll probably go elsewhere for other services - like Verizon. This causes an unfair market and antitrust violations everywhere.

The following content is from Battle for the Net talking about cable companies lobbying the Federal Communication Commission (FCC) to end Net Neutrality and start charging higher prices for people to pay for faster internet speeds…

Cable companies are famous for high prices and poor service. Several rank as the most hated companies in America. Now, they're lobbying the FCC and Congress to end net neutrality. Why? It's simple: if they win the power to slow sites down, they can bully any site into paying millions to escape the "slow lane." This would amount to a tax on every sector of the American economy. Every site would cost more, since they'd all have to pay big cable. Worse, it would extinguish the startups and independent voices who can't afford to pay. If we lose net neutrality, the Internet will never be the same.

Can you really afford to lose Net Neutrality?

The answer is no. Go to Battle for the Net’s website at https://www.battleforthenet.com to send a letter directly to the United States FCC demanding your rights to fair business practices, the fair market, and an open, fast Internet now, before it's too late.

About the Author

Tim Raymer is a professional designer with 10 years of experience in the design industry. He holds a BFA in Graphic Design from Eastern Kentucky University. He is a design and marketing consultant who enjoys spending time with his wife, Meagan, and two sons, Atticus and Gaius.