Website Design Lexington, Kentucky

5 Common Website Mishaps to Avoid

Five website mishaps that could be a user experience issue for any website

5 Common Website Mishaps to Avoid

Published March 18th, 2016

Website design is much more than a new art form that's showed up over the past 20+ years. It's a major marketing tool. It instantly connects users, companies, and social platforms throughout the world. It's ingrained in almost everything we do. Executed correctly, your website could mean the progressive evolution of your company. Designed poorly, it could negatively affect your business by skewing how consumers see your brand.

We are going to show you five website mishaps that could have a profound impact on website conversions, user experience, and consumer perception.

1. Content Legibility Issues

Text and typography are major user experience features for any website. Next to your brand and imagery, they could be the greatest factor in determining if a user buys your products or moves on to the competition.

1. Stay away from black body text on white backgrounds and vice versa. This is too stark a color change for users resulting in legibility issues for smaller text. We've even been told this gives certain users headaches forcing them to exit websites. The fix in simple. Use a lighter font color (like this page), or completely change the typeface to something visually easier to read.

2. Make sure your lines are far enough apart so content lines don't bleed into each other. If you can't read to the end of a line and know exactly where the next line begins, you might need to adjust this.

3. Don't use script or cursive typography for body content. This is harder to read when fonts are smaller. Use a standard web-ready typeface, such as Helvetica or use Google Fonts Library to find a suitable replacement.

2. "Stocky" Photos

Stock photos have been used on websites well... since the very first websites emerged. Now, users are apprehensive about dubious imagery. They can smell a stock photo from a mile away and they do not appreciate it.

1. Try other stock photo options that are less likely to be "stocky".

2. Take the photos yourself. We always recommend this option because you get exactly what you want, and the finished photos are branded for your business.

3. Photo sizing remains to be an issue. Skewed and stretched images hinder a brand's ability to be professional. If you don't have Photoshop, use alternatives like Sketch or Pixelmator to scale and resize images before adding them to your website. The result will be much more professional.

3. Non-Responsive Websites

Responsive websites are needed to remain relevant in today's busy world. Without a website catered to different screen sizes, it makes a user squint to read your content, images aren't displayed correctly, and the user experience becomes the focal point of the problem. This is certainly a user experience faux pas.

If you don't currently have a website that's responsive, you should have us create your responsive website.

4. No Clear User Path to Follow

As experienced marketers and designers, one of our main website goals is to guide the user to a destination page such as a contact page. This destination page could have a form, a promotional code, or anything aiding a user in purchasing a product or service. When someone submits a form or uses a coupon, we call this a conversion. We want our websites to generate as many conversions as possible.

When a conversion happens, a user is providing their interest in goods or services. Without a guided path for users to follow, the opportunity to gather information, leads, or jobs in general can be distressed. By guiding users to the pages you want them to go, you give your website the best chance to earn new business for you.

5. Brand Inconsistencies

Make sure you branding is the same on your social media, your website, your blog, and your professional profiles. If a user sees one brand on a social media outlet but then visits your website to see a different branding experience, it creates a moment of pause and could cause immediate confusion - the last thing you want for a first time user.

About the Author

Tim Raymer is a professional designer with 10 years of experience in the design industry. He holds a BFA in Graphic Design from Eastern Kentucky University. He is a design and marketing consultant who enjoys spending time with his wife, Meagan, and two sons, Atticus and Gaius.