Website Design Lexington, Kentucky

Consumer-Focused Website Design

Your website should be focused on the audience and not as much on you

Consumer-Focused Website Design

Published April 1st, 2016

Your website is the key to advertising on a digital level. It enables you to showcase products and content for consumers. A common theme we've noticed throughout our experience in the industry is that many websites only focus on products and fail to focus on the users buying the products. These retailers and private firms are essentially saying, "Look what we can do!" instead of what they should be saying which is, "Look what we can do for you."

Customers and clients should be the focal point of your marketing efforts. As advertisers and marketers, we've seen a shift in website content gravitating towards more consumer-focused websites instead of the "look at me" content. Websites employing this marketing strategy with supplemental imagery are more likely to generate sales and social interaction than a website that is focused solely on their a line.

By saying "look what we can do for you", you're:

1. Letting users know your products are already great, you're confident in their quality.

2. Using imagery to show what the product can do for customers on a relative, practical level.

3. Increasing trust by showing the product's uses and limitations.

4. Distancing yourself from competitors in the same locale or market using similar products.

Developing online communication and marketing strategies for products, website imagery, and content is essential for building lasting relationships with customers through any website. It will prove to be one of the most beneficial plans you will ever make for your business.

About the Author

Tim Raymer is a professional designer with 10 years of experience in the design industry. He holds a BFA in Graphic Design from Eastern Kentucky University. He is a design and marketing consultant who enjoys spending time with his wife, Meagan, and two sons, Atticus and Gaius.